{"id":24704,"date":"2021-07-20T14:39:21","date_gmt":"2021-07-20T12:39:21","guid":{"rendered":"https:\/\/ideologo.com\/diluxo\/"},"modified":"2026-06-08T17:27:34","modified_gmt":"2026-06-08T15:27:34","slug":"diluxo","status":"publish","type":"post","link":"https:\/\/ideologo.com\/en\/diluxo\/","title":{"rendered":"Diluxo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cond\u00e9 Nast College Spain, la divisi\u00f3n educacional del editor de revistas de lujo y moda m\u00e1s importante del mundo, nos encarg\u00f3 el naming para su m\u00e1ster de reciente creaci\u00f3n en transformaci\u00f3n digital y gesti\u00f3n en el sector del lujo. Desde el comienzo decidimos que deb\u00eda tener un nombre propio f\u00e1cil y recordable, no una sopa de siglas, y que se asociara de inmediato a un concepto que anime al ecosistema tradicional del lujo a adaptarse al entorno digital. El naming, DILUXO, adem\u00e1s de trasmitir el significado de este programa, tiene un gui\u00f1o italianizante (\u201cdi lusso\u201d significa de lujo en italiano) que realza la sonoridad y el renombre del concepto, guardando afinidad con un universo so\u00f1ador y creativo. Todo un lujo formar parte de un proyecto como Diluxo, que nos sit\u00faa en primera l\u00ednea de acci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/07\/ideologo-diluxo-1024x722.jpg\" alt=\"portada diluxo by ideologo\" class=\"wp-image-4109\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/07\/ideologo-diluxo-1024x722.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/07\/ideologo-diluxo-300x211.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/07\/ideologo-diluxo-768x541.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/07\/ideologo-diluxo-650x458.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/07\/ideologo-diluxo.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Cond\u00e9 Nast College Spain, la divisi\u00f3n educacional del editor de revistas de lujo y moda m\u00e1s importante del mundo, nos encarg\u00f3 el naming para su m\u00e1ster de reciente creaci\u00f3n en transformaci\u00f3n digital y gesti\u00f3n en el sector del lujo. Desde el comienzo decidimos que deb\u00eda tener un nombre propio f\u00e1cil y recordable, no una sopa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-24704","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diluxo - Ide\u00f3logo<\/title>\n<meta name=\"description\" content=\"Diluxo: creaci\u00f3n de naming para un m\u00e1ster de reciente creaci\u00f3n en transformaci\u00f3n digital y gesti\u00f3n en el sector del lujo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/diluxo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diluxo - 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