{"id":24727,"date":"2016-06-02T18:08:06","date_gmt":"2016-06-02T16:08:06","guid":{"rendered":"https:\/\/ideologo.com\/tricentenario-de-la-casa-de-contratacion-de-indias-en-cadiz\/"},"modified":"2026-06-08T17:27:39","modified_gmt":"2026-06-08T15:27:39","slug":"tricentenario-de-la-casa-de-contratacion-de-indias-en-cadiz","status":"publish","type":"post","link":"https:\/\/ideologo.com\/en\/tricentenario-de-la-casa-de-contratacion-de-indias-en-cadiz\/","title":{"rendered":"TRICENTENARIO DE LA CASA DE CONTRATACI\u00d3N DE INDIAS EN C\u00c1DIZ"},"content":{"rendered":"

LA IMAGEN DE C\u00c1DIZ.<\/strong>
\nLa imagen presentada propone un juego visual de gran impacto entre el nombre de nuestra provincia (lugar de vital importancia en el pasado, presente y futuro del comercio) y la fecha del traslado y su celebraci\u00f3n. Todo ello realizado con mucha sencillez para que el p\u00fablico lea y comprenda la propuesta.<\/p>\n

UNA PROVINCIA QUE AVANZA.<\/strong>
\nEl principal elemento gr\u00e1fico elegido es la l\u00ednea discontinua, que t\u00edpicamente representan las rutas de navegaci\u00f3n, marcadas en aquellas cartas que usaban con destreza los atrevidos navegantes. Tambi\u00e9n representada en los mapas para encontrar los tesoros, en este caso, C\u00e1diz, un tesoro aun por descubrir. La l\u00ednea discontinua, un recurso gr\u00e1fico que transmite dinamismo, avance, evoluci\u00f3n\u2026 lanzando un claro mensaje, un nuevo impulso, el de una ciudad que sigue adelante, que mira hacia el futuro. \u00c9ste elemento adem\u00e1s, lo usamos de fondo en las aplicaciones, en m\u00faltiples gamas de color, transmitiendo el car\u00e1cter festivo (casi como si de confeti se tratase) de la celebraci\u00f3n.<\/p>\n

Estas l\u00edneas tienen un notable protagonismo en las aplicaciones (carteles, folletos, anuncios\u2026) siendo un recurso altamente reconocible y recordable, lo que hace m\u00e1s f\u00e1cil la identificaci\u00f3n de todos los soportes que la marca utiliza ante el p\u00fablico. Es adem\u00e1s perfecto para intervenciones art\u00edsticas en diferentes puntos de encuentro.<\/p>\n

EL COLOR DE NUESTRA GENTE<\/strong>
\nLos colores del logotipo est\u00e1n inspirados en el car\u00e1cter c\u00e1lido de nuestra gente y ayudan a desarrollar una aplicaci\u00f3n gr\u00e1fica destacable, que conjuga la sobriedad del car\u00e1cter institucional que el evento merece, con la luminosidad de la ciudad y del movimiento festivo de la fecha que se conmemora.<\/p>\n

EL NUDO ENTRE EUROPA Y AM\u00c9RICA<\/strong>
\nPor \u00faltimo, destaca el lema creado a partir de la descripci\u00f3n general. C\u00c1DIZ, 300 A\u00d1OS UNIENDO<\/strong> es mucho m\u00e1s que un eslogan centrado en esta celebraci\u00f3n, es una apuesta de futuro para volver a ver nuestra provincia como punto de uni\u00f3n en los diferentes espacios y \u00e1mbitos planteados: 300 a\u00f1os unidos por la cultura, 300 a\u00f1os unidos por el comercio, 300 a\u00f1os unidos por la educaci\u00f3n, 300 a\u00f1os unidos por el turismo\u2026 C\u00c1DIZ<\/strong>, una marca de hoy que celebra el pasado, y sienta las bases para un prometedor futuro.<\/p>\n

\"logo_tricentenario_ok\"<\/a><\/p>\n

<\/strong><\/a>\"slogan_tricentenario_ok\"<\/strong><\/a>\"banderolas<\/a><\/strong>
\n<\/strong>\"Mupi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

LA IMAGEN DE C\u00c1DIZ. La imagen presentada propone un juego visual de gran impacto entre el nombre de nuestra provincia (lugar de vital importancia en el pasado, presente y futuro del comercio) y la fecha del traslado y su celebraci\u00f3n. Todo ello realizado con mucha sencillez para que el p\u00fablico lea y comprenda la propuesta. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[345,326,343],"tags":[328,329,422,334,423,332,331,424],"class_list":["post-24727","post","type-post","status-publish","format-standard","hentry","category-awards-and-publications","category-branding","category-institutional","tag-branding","tag-cadiz","tag-contratacion","tag-design","tag-diputacion","tag-espana","tag-ideologo","tag-tricentenario"],"yoast_head":"\nTRICENTENARIO DE LA CASA DE CONTRATACI\u00d3N DE INDIAS EN C\u00c1DIZ - Ide\u00f3logo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/tricentenario-de-la-casa-de-contratacion-de-indias-en-cadiz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRICENTENARIO DE LA CASA DE CONTRATACI\u00d3N DE INDIAS EN C\u00c1DIZ - Ide\u00f3logo\" \/>\n<meta property=\"og:description\" content=\"LA IMAGEN DE C\u00c1DIZ. 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