{"id":24728,"date":"2016-04-22T16:19:38","date_gmt":"2016-04-22T14:19:38","guid":{"rendered":"https:\/\/ideologo.com\/icecraft\/"},"modified":"2026-06-08T17:27:39","modified_gmt":"2026-06-08T15:27:39","slug":"icecraft","status":"publish","type":"post","link":"https:\/\/ideologo.com\/en\/icecraft\/","title":{"rendered":"ICE&#038;CRAFT"},"content":{"rendered":"<p><span style=\"line-height: 1.6\">Pasi\u00f3n, calidad, artesan\u00eda, novedad&#8230; Partiendo de estos valores, creamos el nombre, la imagen gr\u00e1fica y el dise\u00f1o de packaging para una nueva marca premium de cubos y esferas de hielo. <\/span><strong style=\"line-height: 1.6\">ICE&amp;CRAFT<\/strong><span style=\"line-height: 1.6\"> es el resultado de meses de investigaci\u00f3n para conseguir un hielo puro y de alta calidad. Todo ello nos llev\u00f3 a crear un nombre que hace un gui\u00f1o al movimiento art\u00edstico ARTS&amp;CRAFT. En cuanto a la parte est\u00e9tica, destacamos tres elementos principalmente:&nbsp;<\/span><\/p>\n<p><strong>El logotipo:<\/strong> Realizado a partir de tipograf\u00edas contempor\u00e1neas con un tratamiento desgastado, para representar la parte m\u00e1s artesana de la marca.<\/p>\n<p><strong>El packaging:<\/strong> Necesit\u00e1bamos un contenedor econ\u00f3mico que fuera acorde a los valores lujosos del producto y cumpliera sus necesidades funcionales. Lo resolvimos con una humilde nevera de corcho que te\u00f1imos de negro y serigrafiamos en oro, para convertirla en un objeto digno de estar, sin desentonar, en las mejores mesas y fiestas m\u00e1s sofisticadas.<\/p>\n<p><strong style=\"line-height: 1.6\">La fotograf\u00eda del producto:<\/strong><span style=\"line-height: 1.6\">&nbsp;Cuenta y describe el producto mejor que mil palabras. Muy destacada sobre un fondo oscuro con textura tipo grafito, bien tratada y envuelta en un halo que transmite fr\u00edo, pureza y misterio, invitando a descubrir cada pieza como si de peque\u00f1as obras de arte se trataran.&nbsp;<\/span><\/p>\n<p><strong>ICE&amp;CRAFT<\/strong> est\u00e1 ya en las mejores tiendas gourmet, cocteler\u00edas y restaurantes europeos. Pronto dejar\u00e1 helado al resto del mundo.<\/p>\n<p><a href=\"https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/ICECRAFT-blog-ideologo-002.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-982 alignnone\" alt=\"ICE&amp;CRAFT hielo premium\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/ICECRAFT-blog-ideologo-002.jpg\" width=\"775\" height=\"566\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/ICECRAFT-blog-ideologo-002.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/ICECRAFT-blog-ideologo-002-300x219.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/ICECRAFT-blog-ideologo-002-768x561.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/ICECRAFT-blog-ideologo-002-650x475.jpg 650w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/ICECRAFT-blog-ideologo-005.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-983\" alt=\"ICE&amp;CRAFT-blog-ideologo-005\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/ICECRAFT-blog-ideologo-005.jpg\" width=\"775\" height=\"693\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/ICECRAFT-blog-ideologo-005.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/ICECRAFT-blog-ideologo-005-300x268.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/ICECRAFT-blog-ideologo-005-768x687.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/ICECRAFT-blog-ideologo-005-650x581.jpg 650w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/a> <a href=\"https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/Poster_ICECRAFT.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-984\" alt=\"Poster_ICE&amp;CRAFT\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/Poster_ICECRAFT.jpg\" width=\"775\" height=\"1008\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/Poster_ICECRAFT.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/Poster_ICECRAFT-231x300.jpg 231w, https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/Poster_ICECRAFT-768x999.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/Poster_ICECRAFT-650x845.jpg 650w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/a> <a href=\"https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/Tarjeta-ICECRAFT-Letterpress.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-985\" alt=\"Tarjeta ICE&amp;CRAFT Letterpress\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/Tarjeta-ICECRAFT-Letterpress.jpg\" width=\"775\" height=\"517\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/Tarjeta-ICECRAFT-Letterpress.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/Tarjeta-ICECRAFT-Letterpress-300x200.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/Tarjeta-ICECRAFT-Letterpress-768x512.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2016\/04\/Tarjeta-ICECRAFT-Letterpress-650x434.jpg 650w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pasi\u00f3n, calidad, artesan\u00eda, novedad&#8230; Partiendo de estos valores, creamos el nombre, la imagen gr\u00e1fica y el dise\u00f1o de packaging para una nueva marca premium de cubos y esferas de hielo. ICE&amp;CRAFT es el resultado de meses de investigaci\u00f3n para conseguir un hielo puro y de alta calidad. Todo ello nos llev\u00f3 a crear un nombre [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[326,325],"tags":[330,328,329,348,377,332,425,331,327],"class_list":["post-24728","post","type-post","status-publish","format-standard","hentry","category-branding","category-pack","tag-andalucia","tag-branding","tag-cadiz","tag-diseno-grafico","tag-envases","tag-espana","tag-icecraft","tag-ideologo","tag-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ICE&amp;CRAFT - Ide\u00f3logo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/icecraft\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICE&amp;CRAFT - Ide\u00f3logo\" \/>\n<meta property=\"og:description\" content=\"Pasi\u00f3n, calidad, artesan\u00eda, novedad&#8230; Partiendo de estos valores, creamos el nombre, la imagen gr\u00e1fica y el dise\u00f1o de packaging para una nueva marca premium de cubos y esferas de hielo. 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