{"id":24698,"date":"2025-05-20T12:43:16","date_gmt":"2025-05-20T10:43:16","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/marirreguera\/"},"modified":"2026-06-08T17:43:58","modified_gmt":"2026-06-08T15:43:58","slug":"marirreguera","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/marirreguera\/","title":{"rendered":"Marirreguera"},"content":{"rendered":"\n

Marirreguera es una marca gastron\u00f3mica especializada en guisos y rellenos inspirada en las recetas tradicionales asturianas.<\/p>\n\n\n\n

Su nombre rinde homenaje al autor de la primera obra literaria conservada en asturiano. Nuestro objetivo fue dotar a la marca de una identidad visual s\u00f3lida y coherente a trav\u00e9s del desarrollo de su identidad y su packaging, capaces de transmitir: origen, cuidado proceso de elaboraci\u00f3n y v\u00ednculo con la tradici\u00f3n.<\/p>\n\n\n\n

Tomando como punto de partida la figura de las guisanderas y el car\u00e1cter artesanal del producto, el dise\u00f1o busca el equilibrio entre lo tradicional y lo contempor\u00e1neo, con un sistema gr\u00e1fico potente, c\u00e1lido y evocador.<\/p>\n\n\n\n

Las etiquetas est\u00e1n inspiradas en los antiguos cuadernos de recetas, y su troquel imita la forma irregular del papel arrancado, como si se tratase de un secreto familiar conservado con mimo.<\/p>\n\n\n\n

La etiqueta se extiende tambi\u00e9n sobre la tapa del tarro, incorporando un trepado en la zona de apertura que permite abrirla f\u00e1cilmente sin romper la composici\u00f3n visual. Esta soluci\u00f3n t\u00e9cnica a\u00f1ade valor tanto en t\u00e9rminos pr\u00e1cticos como visuales, generando un impacto memorable en el lineal. El uso del papel, la textura y el troquel se combinan para generar una pieza reconocible, est\u00e9tica y funcional.<\/p>\n\n\n\n


El resultado de nuestro trabajo ha contribuido a reflejar la autenticidad y el car\u00e1cter emocional de Marirreguera, trasladando su historia y sus valores a un lenguaje visual \u00fanico. Un dise\u00f1o que, como una buena receta, se guarda, se comparte y se recuerda. Su \u00e9xito as\u00ed lo confirma.<\/p>\n\n\n\n

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Marirreguera es una marca gastron\u00f3mica especializada en guisos y rellenos inspirada en las recetas tradicionales asturianas.<\/p>\n","protected":false},"featured_media":24028,"template":"","categoria":[],"class_list":["post-24698","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMarirreguera - Ide\u00f3logo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/en\/caso-de-exito\/marirreguera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marirreguera - Ide\u00f3logo\" \/>\n<meta property=\"og:description\" content=\"Marirreguera es una marca gastron\u00f3mica especializada en guisos y rellenos inspirada en las recetas tradicionales asturianas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideologo.com\/en\/caso-de-exito\/marirreguera\/\" \/>\n<meta property=\"og:site_name\" content=\"Ide\u00f3logo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T15:43:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideologo.com\/wp-content\/uploads\/2025\/05\/proyecto-ideologo-marirreguera-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/en\\\/caso-de-exito\\\/marirreguera\\\/\",\"url\":\"https:\\\/\\\/ideologo.com\\\/en\\\/caso-de-exito\\\/marirreguera\\\/\",\"name\":\"Marirreguera - 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