{"id":24811,"date":"2024-07-04T14:14:49","date_gmt":"2024-07-04T12:14:49","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/quietud-salsaspicantes\/"},"modified":"2026-06-08T17:39:15","modified_gmt":"2026-06-08T15:39:15","slug":"quietud-salsaspicantes","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/quietud-salsaspicantes\/","title":{"rendered":"Quietud"},"content":{"rendered":"\n

Quietud es una joven marca de salsas picantes artesanales elaboradas con ingredientes de primera calidad, destacando entre ellos los vinagres y vinos de Jerez, bajo un cuidado proceso reposado.<\/p>\n\n\n\n

Con el objetivo de seguir creciendo a nivel internacional y cautivar especialmente al mercado norte americano, desde ide\u00f3logo hemos redise\u00f1ado la identidad corporativa y el dise\u00f1o de packaging para generar m\u00e1s notoriedad, reconocimiento de marca y en definitiva, m\u00e1s ventas.<\/p>\n\n\n\n

En un primer analisis, destacamos que la extrema calidad de las salsas, contrastaba con la debilidad de su identidad de marca y comunicaci\u00f3n en general.<\/p>\n\n\n\n

Para ello, sustituimos los anteriores elementos gr\u00e1ficos carentes de fuerza y coherencia, por una ic\u00f3nica Q con el rabillo inferior con forma de chile que ocupa todo el espacio visual del envase. Este elemento aporta notoriedad y un alt\u00edsimo reconocimiento que destaca m\u00e1s a\u00fan, gracias a que lo aplicamos de manera consistente en todas las piezas que la marca utiliza ante el p\u00fablico, desde las etiquetas de las salsas hasta cada elemento de PLV.<\/p>\n\n\n\n

El resto de la informaci\u00f3n a mostrar en cada pieza la distribuimos ordenadamente dentro de la destacada Q, generando un bloque gr\u00e1fico con un aire vintage que aporta una comunicaci\u00f3n directa a la vez que impactante.<\/p>\n\n\n\n

La gama de colores “spicy” elegida refuerza el car\u00e1cter de la marca y el potente sabor de sus productos.<\/p>\n\n\n\n

El resultado es una evoluci\u00f3n que no pasa desapercibida y que en su presentaci\u00f3n, tanto en la feria Alimentaria como el el Sal\u00f3n Gourmet, ha generado una sabrosa acogida, disparando sus ventas.<\/p>\n\n\n\n

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Quietud es una joven marca de salsas picantes artesanales elaboradas con ingredientes de primera calidad, destacando entre ellos los vinagres y vinos de Jerez, bajo un cuidado proceso reposado.<\/p>\n","protected":false},"featured_media":21365,"template":"","categoria":[],"class_list":["post-24811","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nQuietud - Ide\u00f3logo<\/title>\n<meta name=\"description\" content=\"Identidad corporativa y dise\u00f1o de packaging para la marca de salsas picantes Quietud\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/caso-de-exito\/quietud-salsaspicantes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quietud - Ide\u00f3logo\" \/>\n<meta property=\"og:description\" content=\"Identidad corporativa y dise\u00f1o de packaging para la marca de salsas picantes Quietud\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideologo.com\/caso-de-exito\/quietud-salsaspicantes\/\" \/>\n<meta property=\"og:site_name\" content=\"Ide\u00f3logo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T15:39:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideologo.com\/wp-content\/uploads\/2024\/07\/PUBLICACION-WEB-QUIETUD_1-1-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/quietud-salsaspicantes\\\/\",\"url\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/quietud-salsaspicantes\\\/\",\"name\":\"Quietud - 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