{"id":24815,"date":"2023-12-15T10:14:28","date_gmt":"2023-12-15T09:14:28","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/vanesa-rivas\/"},"modified":"2026-06-08T17:39:16","modified_gmt":"2026-06-08T15:39:16","slug":"vanesa-rivas","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/vanesa-rivas\/","title":{"rendered":"Vanesa Rivas &#8211; VROWS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Despu\u00e9s de haber realizado la identidad corporativa para la especialista en cejas Vanesa Rivas y su tagline de posicionamiento de marketing: La maestra de las cejas \u2013 The Brown Maestra, nos encarg\u00f3 el&nbsp;<strong>branding<\/strong>&nbsp;(naming y packaging) para su nueva l\u00ednea de productos espec\u00edficos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Propusimos el nombre de\u00a0<strong>Vrows<\/strong>, debido a que se compone de sus iniciales\u00a0<strong>VR\u00a0<\/strong>y la palabra\u00a0<strong>&#8220;Brows&#8221;\u00a0<\/strong>cejas en ingl\u00e9s. Un nombre perfecto altamente recordable y descriptivo para una marca internacional.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para el\u00a0<strong>dise\u00f1o del packaging<\/strong>\u00a0utilizamos la misma tipograf\u00eda que para la identidad corporativa de Vanesa Rivas. Seguidamente, aumentamos el peso de la VR y colocamos el logo en posici\u00f3n vertical para darle m\u00e1s espacio y car\u00e1cter.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una imagen de marca directa y prestigiosa que ha logrado en poco tiempo superar todas las expectativas de notoriedad y ventas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vrows, los mejores productos para unas cejas on point.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-1024x576.png\" alt=\"logotipo de Vrows \" class=\"wp-image-19215\" style=\"aspect-ratio:2.7713004484304933;object-fit:cover\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-1024x576.png 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-300x169.png 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-768x432.png 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-650x366.png 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-019_FINAL-1-1024x658.jpg\" alt=\"caja de la nueva l\u00ednea de productos de vrows\" class=\"wp-image-19152\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-019_FINAL-1-1024x658.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-019_FINAL-1-300x193.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-019_FINAL-1-768x494.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-019_FINAL-1-650x418.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-019_FINAL-1.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-1-1024x576.png\" alt=\"packaging de productos dise\u00f1ados por ideologo\" class=\"wp-image-19218\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-1-1024x576.png 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-1-300x169.png 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-1-768x432.png 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-1-650x366.png 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-2-1024x576.png\" alt=\"dise\u00f1o de packaging de la nueva linea de productos de la marca Vanesa Rivas\" class=\"wp-image-19221\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-2-1024x576.png 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-2-300x169.png 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-2-768x432.png 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-2-650x366.png 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-2.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-017_FINAL-1-1024x658.jpg\" alt=\"Merchandising de Vanesa Rivas hecho por Ideologo\" class=\"wp-image-19175\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-017_FINAL-1-1024x658.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-017_FINAL-1-300x193.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-017_FINAL-1-768x494.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-017_FINAL-1-650x418.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-017_FINAL-1.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de haber realizado la identidad corporativa para la especialista en cejas Vanesa Rivas y su tagline de posicionamiento de marketing: La maestra de las cejas \u2013 The Brown Maestra, nos encarg\u00f3 el&nbsp;branding&nbsp;(naming y packaging) para su nueva l\u00ednea de productos espec\u00edficos. Propusimos el nombre de\u00a0Vrows, debido a que se compone de sus iniciales\u00a0VR\u00a0y la [&hellip;]<\/p>\n","protected":false},"featured_media":19153,"template":"","categoria":[],"class_list":["post-24815","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vanesa Rivas - VROWS - Ide\u00f3logo<\/title>\n<meta name=\"description\" content=\"Vanesa Rivas - The Brown Maestra, nos encarg\u00f3 el branding (naming y packaging) para su nueva l\u00ednea de productos espec\u00edficos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/caso-de-exito\/vanesa-rivas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vanesa Rivas - VROWS - Ide\u00f3logo\" \/>\n<meta property=\"og:description\" content=\"Vanesa Rivas - The Brown Maestra, nos encarg\u00f3 el branding (naming y packaging) para su nueva l\u00ednea de productos espec\u00edficos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideologo.com\/caso-de-exito\/vanesa-rivas\/\" \/>\n<meta property=\"og:site_name\" content=\"Ide\u00f3logo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T15:39:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/12\/VROWS-019_FINAL-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/vanesa-rivas\\\/\",\"url\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/vanesa-rivas\\\/\",\"name\":\"Vanesa Rivas - VROWS - Ide\u00f3logo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ideologo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/vanesa-rivas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/vanesa-rivas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ideologo.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/VROWS-019_FINAL-1.jpg\",\"datePublished\":\"2023-12-15T09:14:28+00:00\",\"dateModified\":\"2026-06-08T15:39:16+00:00\",\"description\":\"Vanesa Rivas - The Brown Maestra, nos encarg\u00f3 el branding (naming y packaging) para su nueva l\u00ednea de productos espec\u00edficos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/vanesa-rivas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/vanesa-rivas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/vanesa-rivas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ideologo.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/VROWS-019_FINAL-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ideologo.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/VROWS-019_FINAL-1.jpg\",\"width\":1400,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/vanesa-rivas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ideologo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vanesa Rivas &#8211; 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