{"id":24818,"date":"2023-09-25T10:38:14","date_gmt":"2023-09-25T08:38:14","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/soberano\/"},"modified":"2026-06-08T17:39:16","modified_gmt":"2026-06-08T15:39:16","slug":"soberano","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/soberano\/","title":{"rendered":"Soberano"},"content":{"rendered":"\n

Soberano <\/strong>marca espa\u00f1ola de Brandy de Jerez <\/strong>que forma parte del prestigioso portafolio de Gonz\u00e1lez Byass.<\/strong><\/h2>\n\n\n\n

Redise\u00f1amos la identidad corporativa<\/strong> y el dise\u00f1o de packaging<\/strong> de Soberano con el reto de rejuvenecer la marca. El objetivo es mantener su p\u00fablico fiel a la vez que apelar a nuevos consumidores que buscan descubrir nuevas experiencias a trav\u00e9s de productos \u00abtrendy\u00bb.<\/p>\n\n\n\n

Para ello y dado el car\u00e1cter internacional del producto, comenzamos posicionando esta nueva etapa en el universo del estilo de vida aspiracional espa\u00f1ol. Disfrutar del sol en una terraza celebrando junto a nuestros amigos o familia. Dicho posicionamiento lo resumimos en el eslogan \u00abTHE SPIRIT OF SPAIN\u00bb<\/strong>. Aprovechamos el doble significado que la palabra spirit tiene en ingl\u00e9s: esp\u00edritu y bebida espirituosa o licor.<\/p>\n\n\n\n

El dise\u00f1o del packaging <\/strong>destaca por un posicionamiento principal de la marca SOBERANO con alto protagonismo acompa\u00f1ado por los valores principales de cada producto que giran en torno a su m\u00e9todo de elaboraci\u00f3n en las cl\u00e1sicas barricas de SHERRY<\/strong>. <\/p>\n\n\n\n

\"Redise\u00f1o
Pack completo de redise\u00f1o de packaging Soberano.<\/figcaption><\/figure>\n\n\n\n

La elecci\u00f3n del papel y una exquisita selecci\u00f3n de acabados aunando relieves con diferentes pasadas de estampings, aportan al resultado un car\u00e1cter premium a la altura del producto que contiene. Por \u00faltimo destacar el tratamiento del color en etiquetas y c\u00e1psulas para diferenciar las gamas comunicando frescura en sus variedades m\u00e1s j\u00f3venes y un aspecto majestuoso para sus brandys de mayor a\u00f1ada.<\/p>\n\n\n\n

\"distintos<\/figure>\n\n\n\n
\"Redise\u00f1o<\/figure>\n\n\n\n

SOBERANO <\/strong>se est\u00e1 ya introduciendo con \u00e9xito en el mercado internacional llevando el esp\u00edritu de sur de Espa\u00f1a por bandera. Por partida doble.<\/p>\n","protected":false},"excerpt":{"rendered":"

Redise\u00f1amos la identidad corporativa y el dise\u00f1o de packaging de Soberano con el reto de rejuvenecer la marca.<\/p>\n","protected":false},"featured_media":18212,"template":"","categoria":[],"class_list":["post-24818","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nSoberano - Ide\u00f3logo<\/title>\n<meta name=\"description\" content=\"Soberano es una carism\u00e1tica marca espa\u00f1ola de Brandy de Jerez que forma parte del prestigioso portafolio de Gonz\u00e1lez Byass.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/caso-de-exito\/soberano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soberano - Ide\u00f3logo\" \/>\n<meta property=\"og:description\" content=\"Soberano es una carism\u00e1tica marca espa\u00f1ola de Brandy de Jerez que forma parte del prestigioso portafolio de Gonz\u00e1lez Byass.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideologo.com\/caso-de-exito\/soberano\/\" \/>\n<meta property=\"og:site_name\" content=\"Ide\u00f3logo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T15:39:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/09\/Soberano-pack-detalle-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1104\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/soberano\\\/\",\"url\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/soberano\\\/\",\"name\":\"Soberano - 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