{"id":24819,"date":"2023-06-28T12:38:02","date_gmt":"2023-06-28T10:38:02","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/chandon\/"},"modified":"2026-06-08T17:39:16","modified_gmt":"2026-06-08T15:39:16","slug":"chandon","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/chandon\/","title":{"rendered":"Chandon explora nuevas categor\u00edas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chandon California explora <strong>nuevas categor\u00edas de producto<\/strong> para expandir su territorio de marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Famosos por sus espumosos, la marca <strong>CHANDON<\/strong>, filial californiana del <strong>grupo LVMH<\/strong> (<strong>Louis Vuitton Mo\u00ebt Hennessy<\/strong>), nos contact\u00f3 para explorar el lanzamiento de productos &#8220;no vino&#8221; que aumentasen tanto su portafolio como su territorio de marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La miel y el aceite de oliva<\/strong>, producidos en sus dominios del Valle de Napa seg\u00fan las leyes de la biodin\u00e1micas, ser\u00edan el comienzo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/06\/ideologo-chandon-aove-packaging.jpg\" alt=\"Dise\u00f1o de packaging de aceite para Chandon\" class=\"wp-image-17227\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/06\/ideologo-chandon-aove-packaging.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/06\/ideologo-chandon-aove-packaging-300x186.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/06\/ideologo-chandon-aove-packaging-768x477.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/06\/ideologo-chandon-aove-packaging-650x404.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Propuesta de dise\u00f1o de packaging de aceite de oliva extra virgen Chandon.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para nuestra propuesta de dise\u00f1o, tuvimos claro desde el comienzo que deb\u00eda reflejar el enorme prestigio de la ic\u00f3nica marca CHANDON. A la vez deb\u00eda explicar con claridad las cualidades \u00fanicas del producto y su m\u00e9todo de elaboraci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto para el aceite de oliva virgen extra como para la miel, propusimos dos opciones. Una de cristal transparente con el logo serigrafiado en vertical junto con un texto explicando el proceso y una ilustraci\u00f3n que reforzase el car\u00e1cter artesanal y otra opci\u00f3n con el cristal pintado y serigrafia en un tono similar. Del mismo modo, todo ello culminado con una tapa de madera de olivo, reciclada de la propia finca, que a\u00f1ade prestigio al <strong>packaging <\/strong>y refuerza su car\u00e1cter sostenible y \u00fanico.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/06\/Ideologo-chandon-honey-packaging.jpg\" alt=\"Dise\u00f1o de packaging de miel para Chandon\" class=\"wp-image-17230\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/06\/Ideologo-chandon-honey-packaging.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/06\/Ideologo-chandon-honey-packaging-300x169.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/06\/Ideologo-chandon-honey-packaging-768x432.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2023\/06\/Ideologo-chandon-honey-packaging-650x366.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Propuesta de dise\u00f1o de packaging de miel Chandon.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una propuesta que busca trasladar la experiencia sublime de la marca Chandon a la miel y al aceite de oliva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chandon California explora nuevas categor\u00edas de producto para expandir su territorio de marca. Famosos por sus espumosos, la marca CHANDON, filial californiana del grupo LVMH (Louis Vuitton Mo\u00ebt Hennessy), nos contact\u00f3 para explorar el lanzamiento de productos &#8220;no vino&#8221; que aumentasen tanto su portafolio como su territorio de marca. La miel y el aceite de [&hellip;]<\/p>\n","protected":false},"featured_media":17276,"template":"","categoria":[],"class_list":["post-24819","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chandon explora nuevas categor\u00edas - Ide\u00f3logo<\/title>\n<meta name=\"description\" content=\"Chandon California explora nuevas categor\u00edas de producto para expandir su territorio de marca al de la miel y aceite de oliva.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/caso-de-exito\/chandon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chandon explora nuevas categor\u00edas - Ide\u00f3logo\" \/>\n<meta property=\"og:description\" content=\"Chandon California explora nuevas categor\u00edas de producto para expandir su territorio de marca al de la miel y aceite de oliva.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideologo.com\/caso-de-exito\/chandon\/\" \/>\n<meta property=\"og:site_name\" content=\"Ide\u00f3logo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T15:39:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideologo.com\/wp-content\/uploads\/2023\/06\/ideologo-chandon-home-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1651\" \/>\n\t<meta property=\"og:image:height\" content=\"1056\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/chandon\\\/\",\"url\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/chandon\\\/\",\"name\":\"Chandon explora nuevas categor\u00edas - 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