{"id":24824,"date":"2022-04-07T15:30:19","date_gmt":"2022-04-07T13:30:19","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/el-chicuco\/"},"modified":"2026-06-08T17:39:17","modified_gmt":"2026-06-08T15:39:17","slug":"el-chicuco","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/el-chicuco\/","title":{"rendered":"El Chicuco"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Creamos el nombre e imagen corporativa para este bar-tienda al estilo de los tradicionales ultramarinos t\u00edpicos que anta\u00f1o abundaban en la ciudad. Por ello, el naming rinde homenaje al &#8220;chicuco&#8221;, j\u00f3venes provenientes del norte que, tras la posguerra, trabajaban en ultramarinos realizando diversas tareas, pernoctando en la trastienda. De estos singulares luchadores, que a menudo adquir\u00edan la propiedad, recordamos el l\u00e1piz constante en la oreja, listo para anotar o pedir la cuenta. El l\u00e1piz posado en la &#8220;C&#8221; y una tipograf\u00eda vintage que potencia esos valores. Culminamos con la rotulaci\u00f3n de los cristales en pan de oro al estilo de estos establecimientos, completando una imagen amable, algo retro y fresca.<br><br>El Chicuco, un lugar que ya ha recogido el mejor de los \u00e9xitos; la calurosa acogida de los clientes y a los que les deseamos que siga as\u00ed por muchos a\u00f1os.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"442\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_01.jpg\" alt=\"logotipo de El chicuco dise\u00f1ado por ideologo\" class=\"wp-image-9622\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_01.jpg 963w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_01-300x138.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_01-768x352.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_01-650x298.jpg 650w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_02-1024x724.jpg\" alt=\"Identidad corporativa by ideologo\" class=\"wp-image-9624\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_02-1024x724.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_02-300x212.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_02-768x543.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_02-650x460.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_02.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_03-1024x819.jpg\" alt=\"Tarjeta de visita dise\u00f1ada por Ideologo\" class=\"wp-image-9626\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_03-1024x819.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_03-300x240.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_03-768x614.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_03-650x520.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_03.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_04-1024x575.jpg\" alt=\"Tienda de El Chicuco\" class=\"wp-image-9628\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_04-1024x575.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_04-300x169.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_04-768x431.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_04-650x365.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_04.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_05-1024x711.jpg\" alt=\"packaging dise\u00f1ado por Ideologo C\u00e1diz\" class=\"wp-image-9630\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_05-1024x711.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_05-300x208.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_05-768x533.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_05-650x451.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_05.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"500\" data-id=\"9644\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_06-1.jpg\" alt=\"cartel y logotipo de El Chicuco\" class=\"wp-image-9644\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_06-1.jpg 838w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_06-1-300x179.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_06-1-768x458.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_06-1-650x388.jpg 650w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"371\" data-id=\"9642\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_07_2.jpg\" alt=\"branding por ideologo para El Chicuco\" class=\"wp-image-9642\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_07_2.jpg 499w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_07_2-300x223.jpg 300w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"860\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_08-1024x860.jpg\" alt=\"El Chicuco by Ide\u00f3logo.\" class=\"wp-image-9636\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_08-1024x860.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_08-300x252.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_08-768x645.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_08-650x546.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2022\/04\/ideologo_chicuco_08.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El naming y la imagen gr\u00e1fica es un homenaje a la figura del \u201cchicuco\u201d, aquellos chicos que, llegados de Santander y otros lugares del norte durante la posguerra, trabajaban en estos ultramarinos haciendo m\u00faltiples tareas.<\/p>\n","protected":false},"featured_media":9639,"template":"","categoria":[],"class_list":["post-24824","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Chicuco - Ide\u00f3logo<\/title>\n<meta name=\"description\" content=\"Nombre e imagen corporativa para El chicuco, bar-tienda al estilo de los tradicionales ultramarinos que anta\u00f1o abundaban en la ciudad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/caso-de-exito\/el-chicuco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Chicuco - Ide\u00f3logo\" \/>\n<meta property=\"og:description\" content=\"Nombre e imagen 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