{"id":24831,"date":"2021-06-29T11:36:40","date_gmt":"2021-06-29T09:36:40","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/"},"modified":"2026-06-08T17:39:19","modified_gmt":"2026-06-08T15:39:19","slug":"moncho-moreno","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/moncho-moreno\/","title":{"rendered":"Moncho Moreno"},"content":{"rendered":"\n

Conocido como el estilista de los famosos, Moncho Moreno es todo un maestro y virtuoso de la belleza con casi cuarenta a\u00f1os al frente de sus salones. Muy respetado por los profesionales de la moda, el cine o la pol\u00edtica, que lo buscan tanto por el virtuosismo de sus manos como por su amable discreci\u00f3n.<\/p>\n\n\n\n

Moncho Moreno nos contact\u00f3 para renovar su imagen de marca y el dise\u00f1o de packaging de su nueva l\u00ednea exclusiva. Esta va dedicada a resolver los principales retos para mantener un cabello sano y reluciente: The Collection. Una gama de productos de alt\u00edsima calidad, infalibles y revolucionarios en los que ha trabajado durante a\u00f1os. Contribuimos, adem\u00e1s de con el dise\u00f1o, tambi\u00e9n con el simp\u00e1tico y llamativo naming de productos as\u00ed como su literatura corporativa.<\/p>\n\n\n\n

Una impactante imagen gr\u00e1fica basada en la inteligente soluci\u00f3n de extrema sencillez del juego tipogr\u00e1fico. La elecci\u00f3n del blanco y negro y el uso de formas geom\u00e9tricas facilitan que las distintas piezas combinen entre s\u00ed. As\u00ed, creamos interesantes formas arquitecturales con un feel muy cosmopolita de gran impacto visual. El resultado, una marca world class que ha gozado de una gran acogida tanto en ventas como en prensa y redes sociales.<\/p>\n\n\n\n

\"dise\u00f1o<\/figure>\n\n\n\n
\"cajas<\/figure>\n\n\n\n
\n
\"nueva<\/figure>\n\n\n\n
\"identidad<\/figure>\n<\/figure>\n\n\n\n
\n
\"productos<\/figure>\n\n\n\n
\"dise\u00f1o<\/figure>\n<\/figure>\n\n\n\n
\"packaging<\/figure>\n\n\n\n
\n
\"packaging<\/figure>\n\n\n\n
\"identidad<\/figure>\n<\/figure>\n\n\n\n
\n
\"cajas<\/figure>\n\n\n\n
\"dise\u00f1o<\/figure>\n<\/figure>\n\n\n\n
\"acabado<\/figure>\n\n\n\n
\n
\"triptico<\/figure>\n\n\n\n
\"branding<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Conocido como el estilista de los famosos, Moncho Moreno es todo un maestro y virtuoso de la belleza con casi cuarenta a\u00f1os al frente de sus salones.<\/p>\n","protected":false},"featured_media":3895,"template":"","categoria":[],"class_list":["post-24831","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMoncho Moreno - Ide\u00f3logo<\/title>\n<meta name=\"description\" content=\"Identidad corporativa y packaging para Moncho Moreno, un maestro y virtuoso de la belleza con casi cuarenta a\u00f1os al frente de sus salones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moncho Moreno - Ide\u00f3logo\" \/>\n<meta property=\"og:description\" content=\"Identidad corporativa y packaging para Moncho Moreno, un maestro y virtuoso de la belleza con casi cuarenta a\u00f1os al frente de sus salones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/\" \/>\n<meta property=\"og:site_name\" content=\"Ide\u00f3logo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T15:39:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/06\/Ideologo-01-09A0967.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1309\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/moncho-moreno\\\/\",\"url\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/moncho-moreno\\\/\",\"name\":\"Moncho Moreno - Ide\u00f3logo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ideologo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/moncho-moreno\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/moncho-moreno\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ideologo.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Ideologo-01-09A0967.jpg\",\"datePublished\":\"2021-06-29T09:36:40+00:00\",\"dateModified\":\"2026-06-08T15:39:19+00:00\",\"description\":\"Identidad corporativa y packaging para Moncho Moreno, un maestro y virtuoso de la belleza con casi cuarenta a\u00f1os al frente de sus salones.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/moncho-moreno\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/moncho-moreno\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/moncho-moreno\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ideologo.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Ideologo-01-09A0967.jpg\",\"contentUrl\":\"https:\\\/\\\/ideologo.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Ideologo-01-09A0967.jpg\",\"width\":1920,\"height\":1309},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/moncho-moreno\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ideologo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Moncho Moreno\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/#website\",\"url\":\"https:\\\/\\\/ideologo.com\\\/\",\"name\":\"Ide\u00f3logo\",\"description\":\"Oficina de dise\u00f1o y marketing - branding que es gerundio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ideologo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Moncho Moreno - Ide\u00f3logo","description":"Identidad corporativa y packaging para Moncho Moreno, un maestro y virtuoso de la belleza con casi cuarenta a\u00f1os al frente de sus salones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/","og_locale":"en_US","og_type":"article","og_title":"Moncho Moreno - Ide\u00f3logo","og_description":"Identidad corporativa y packaging para Moncho Moreno, un maestro y virtuoso de la belleza con casi cuarenta a\u00f1os al frente de sus salones.","og_url":"https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/","og_site_name":"Ide\u00f3logo","article_modified_time":"2026-06-08T15:39:19+00:00","og_image":[{"width":1920,"height":1309,"url":"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/06\/Ideologo-01-09A0967.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/","url":"https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/","name":"Moncho Moreno - Ide\u00f3logo","isPartOf":{"@id":"https:\/\/ideologo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/#primaryimage"},"image":{"@id":"https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/#primaryimage"},"thumbnailUrl":"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/06\/Ideologo-01-09A0967.jpg","datePublished":"2021-06-29T09:36:40+00:00","dateModified":"2026-06-08T15:39:19+00:00","description":"Identidad corporativa y packaging para Moncho Moreno, un maestro y virtuoso de la belleza con casi cuarenta a\u00f1os al frente de sus salones.","breadcrumb":{"@id":"https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/#primaryimage","url":"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/06\/Ideologo-01-09A0967.jpg","contentUrl":"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/06\/Ideologo-01-09A0967.jpg","width":1920,"height":1309},{"@type":"BreadcrumbList","@id":"https:\/\/ideologo.com\/caso-de-exito\/moncho-moreno\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ideologo.com\/"},{"@type":"ListItem","position":2,"name":"Moncho Moreno"}]},{"@type":"WebSite","@id":"https:\/\/ideologo.com\/#website","url":"https:\/\/ideologo.com\/","name":"Ide\u00f3logo","description":"Oficina de dise\u00f1o y marketing - branding que es gerundio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ideologo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/ideologo.com\/en\/wp-json\/wp\/v2\/proyecto\/24831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideologo.com\/en\/wp-json\/wp\/v2\/proyecto"}],"about":[{"href":"https:\/\/ideologo.com\/en\/wp-json\/wp\/v2\/types\/proyecto"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideologo.com\/en\/wp-json\/wp\/v2\/media\/3895"}],"wp:attachment":[{"href":"https:\/\/ideologo.com\/en\/wp-json\/wp\/v2\/media?parent=24831"}],"wp:term":[{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/ideologo.com\/en\/wp-json\/wp\/v2\/categoria?post=24831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}