{"id":24834,"date":"2021-04-21T14:17:36","date_gmt":"2021-04-21T12:17:36","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/tesela\/"},"modified":"2026-06-08T17:39:19","modified_gmt":"2026-06-08T15:39:19","slug":"tesela","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/tesela\/","title":{"rendered":"Tesela"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La palabra \u201ctesela\u201d o peque\u00f1o azulejo de un mosaico, hace referencia a las piezas que componen un panal. As\u00ed potenciamos el concepto del cuidado, de atenci\u00f3n al detalle y al trabajo bien hecho. Cada celda es importante y cada abeja, trabaja con estricta precisi\u00f3n en ellas. As\u00ed, rematamos con una paleta de color suave, con pocos colores y empleo del relieve seco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>El dise\u00f1o tanto estructural como gr\u00e1fico de la tapa superior protege al producto y deja ver su color, valor predominante puesto que es un indicador natural de la variedad y de sus cualidades. El estuche en cart\u00f3n reciclado, aporta diferenciaci\u00f3n en el punto de venta, captando la atenci\u00f3n del consumidor y recuerda la intenci\u00f3n de TESELA por proteger tanto a las abejas como a los apicultores locales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Un nuevo estilo de productores de miel con alto compromiso ecol\u00f3gico y social donde el dise\u00f1o es un factor clave.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"1024\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-01-4-694x1024.jpg\" alt=\"caja de Tesela by ideologo\" class=\"wp-image-3634\" style=\"aspect-ratio:0.677734375;width:838px;height:auto\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-01-4-694x1024.jpg 694w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-01-4-203x300.jpg 203w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-01-4-768x1133.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-01-4-1041x1536.jpg 1041w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-01-4-1388x2048.jpg 1388w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-01-4-650x959.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-01-4.jpg 1627w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-03-1-1024x506.jpg\" alt=\"caja y botellas de tesela by ideologo\" class=\"wp-image-3626\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-03-1-1024x506.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-03-1-300x148.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-03-1-768x379.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-03-1-1536x758.jpg 1536w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-03-1-2048x1011.jpg 2048w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-03-1-650x321.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-05-1-1024x683.jpg\" alt=\"dise\u00f1o de packaging para tesela\" class=\"wp-image-3628\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-05-1-1024x683.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-05-1-300x200.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-05-1-768x512.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-05-1-1536x1024.jpg 1536w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-05-1-2048x1365.jpg 2048w, https:\/\/ideologo.com\/wp-content\/uploads\/2021\/04\/Tesela-pentawards-05-1-650x433.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tesela es una marca de miel natural de primera calidad y por ello, tanto en la creaci\u00f3n del nombre como en el dise\u00f1o de la marca y su packaging quisimos reflejar la pureza del producto a trav\u00e9s de un dise\u00f1o minimalista y limpio, en clave ecol\u00f3gica. <\/p>\n","protected":false},"featured_media":3617,"template":"","categoria":[],"class_list":["post-24834","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tesela - Ide\u00f3logo<\/title>\n<meta name=\"description\" content=\"Tesela ofrece miel natural de alta calidad. Reflejamos la pureza con un dise\u00f1o minimalista y ecol\u00f3gico en el nombre, la marca y el packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/caso-de-exito\/tesela\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesela - Ide\u00f3logo\" \/>\n<meta property=\"og:description\" content=\"Tesela ofrece miel natural de alta calidad. 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