{"id":24840,"date":"2020-11-27T14:47:27","date_gmt":"2020-11-27T13:47:27","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/cacao-pico\/"},"modified":"2026-06-08T17:39:20","modified_gmt":"2026-06-08T15:39:20","slug":"cacao-pico","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/cacao-pico\/","title":{"rendered":"Cacao Pico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Al revitalizar la marca Cacao Pico el principal reto fue mantener el\u00a0equilibrio para\u00a0ganar nuevos consumidores y mantener los actuales.\u00a0<br><br>En primer lugar respetamos\u00a0la herencia del producto\u00a0a\u00f1adiendo un toque m\u00e1s\u00a0actual y destacando su car\u00e1cter artesano, y su principal ingrediente, el cacao, que aparece serigrafiado en el frontal de la botella.\u00a0Adem\u00e1s potenciamos el valor de la marca PICO frente al gen\u00e9rico CACAO, dejando as\u00ed la puerta abierta a posibles extensiones de l\u00ednea.<br><br>Un dise\u00f1o que actualiza respetuosamente a un cl\u00e1sico y que han acogido con entusiasmo leales y nuevos consumidores.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"1024\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-01-666x1024.jpg\" alt=\"botella cacao pico\" class=\"wp-image-3369\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-01-666x1024.jpg 666w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-01-195x300.jpg 195w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-01-768x1180.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-01-1000x1536.jpg 1000w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-01-1333x2048.jpg 1333w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-01-650x999.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-01-scaled.jpg 1666w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-02-1024x1024.jpg\" alt=\"Cacao Pico designed by Ideologo.\" class=\"wp-image-3371\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-02-1024x1024.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-02-300x300.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-02-150x150.jpg 150w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-02-768x768.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-02-1536x1536.jpg 1536w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-02-2048x2048.jpg 2048w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/cacao-pico-ideologo-02-650x650.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"804\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/estuches-cacao-pico-ideologo-1-1024x804.jpg\" alt=\"distintos dise\u00f1os de packaging by ideologo\" class=\"wp-image-3375\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/estuches-cacao-pico-ideologo-1-1024x804.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/estuches-cacao-pico-ideologo-1-300x236.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/estuches-cacao-pico-ideologo-1-768x603.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/estuches-cacao-pico-ideologo-1-1536x1206.jpg 1536w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/estuches-cacao-pico-ideologo-1-2048x1609.jpg 2048w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/estuches-cacao-pico-ideologo-1-650x511.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1019\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/antes-ahora-cacao-pico-ideologo-2-1024x1019.jpg\" alt=\"diferencia del dise\u00f1o antiguo y el nuevo.\" class=\"wp-image-3382\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/antes-ahora-cacao-pico-ideologo-2-1024x1019.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/antes-ahora-cacao-pico-ideologo-2-300x300.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/antes-ahora-cacao-pico-ideologo-2-150x150.jpg 150w, 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