{"id":24841,"date":"2020-11-20T11:25:46","date_gmt":"2020-11-20T10:25:46","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/farmtastico\/"},"modified":"2026-06-08T17:39:21","modified_gmt":"2026-06-08T15:39:21","slug":"farmtastico","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/farmtastico\/","title":{"rendered":"FARMTASTICO"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Redise\u00f1amos la identidad corporativa y el packaging para &#8220;Farmtastico&#8221;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comenzamos creando el nuevo nombre &#8220;Farmtastico&#8221; y redise\u00f1amos la identidad corporativa y el packaging para una marca basada en el concepto \u00abDo it Yourself\u00bb con productos como Kits para cultivar tu propio huerto, Kits para hacer quesos o velas y mucho m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su anterior nombre, GASTRO JARDIN, resultaba demasiado gen\u00e9rico y limitaba las posibilidades de extensi\u00f3n de portafolio de producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El nuevo nombre ampl\u00eda nuestras l\u00edneas de productos m\u00e1s all\u00e1 de la gastronom\u00eda, enfoc\u00e1ndose en lo org\u00e1nico y tradicional (Farm), mejorando la experiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ello, para desarrollar la identidad visual y el dise\u00f1o de packaging, buscamos tipograf\u00edas, colores y materiales que apoyan con coherencia el mensaje y que transmiten de manera est\u00e9tica y arm\u00f3nica el universo FARMTASTICO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disfrutar de cualquier kit es un verdadero placer para los sentidos, muy visual y experiencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FARMTASTICO ha tenido una exitosa acogida en el mercado nacional, incorporando nuevas referencias y est\u00e1 ya preparando el salto al mercado europeo. \u00a1Fant\u00e1stico!<a href=\"https:\/\/ideologo.com\/wp-content\/uploads\/2017\/03\/Blog_Farmtastico-041.jpg\"><\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"487\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-01.jpg\" alt=\"logotipo by ideologo\" class=\"wp-image-3343\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-01.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-01-300x189.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-01-768x483.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-01-650x408.jpg 650w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"734\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-02.jpg\" alt=\"dise\u00f1o de identidad corporativa\" class=\"wp-image-3345\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-02.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-02-300x284.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-02-768x727.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-02-650x616.jpg 650w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"565\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-03.jpg\" alt=\"tarjetas farmtastico by ideologo\" class=\"wp-image-3347\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-03.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-03-300x219.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-03-768x560.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-03-650x474.jpg 650w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"372\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-04.jpg\" alt=\"productos de farmtastico e identidad corporativa\" class=\"wp-image-3349\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-04.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-04-300x144.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-04-768x369.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-04-650x312.jpg 650w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"471\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-05.jpg\" alt=\"\" class=\"wp-image-3351\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-05.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-05-300x182.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-05-768x467.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-05-650x395.jpg 650w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"354\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-06.jpg\" alt=\"\" class=\"wp-image-3353\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-06.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-06-300x137.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-06-768x351.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-06-650x297.jpg 650w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"439\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-07.jpg\" alt=\"identidad corporativa farmtastico\" class=\"wp-image-3355\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-07.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-07-300x170.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-07-768x435.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-07-650x368.jpg 650w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"439\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-08.jpg\" alt=\"\" class=\"wp-image-3357\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-08.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-08-300x170.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-08-768x435.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-08-650x368.jpg 650w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Redise\u00f1amos la identidad corporativa y el packaging para &#8220;Farmtastico&#8221; Comenzamos creando el nuevo nombre &#8220;Farmtastico&#8221; y redise\u00f1amos la identidad corporativa y el packaging para una marca basada en el concepto \u00abDo it Yourself\u00bb con productos como Kits para cultivar tu propio huerto, Kits para hacer quesos o velas y mucho m\u00e1s. Su anterior nombre, GASTRO [&hellip;]<\/p>\n","protected":false},"featured_media":3348,"template":"","categoria":[],"class_list":["post-24841","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FARMTASTICO - Ide\u00f3logo<\/title>\n<meta name=\"description\" content=\"Creamos el nuevo nombre y redise\u00f1amos la identidad corporativa y el packaging para farmtastico, una marca con el concepto &quot;Do it yourself&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/caso-de-exito\/farmtastico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FARMTASTICO - Ide\u00f3logo\" \/>\n<meta property=\"og:description\" content=\"Creamos el nuevo nombre y redise\u00f1amos la identidad corporativa y el packaging para farmtastico, una marca con el concepto &quot;Do it yourself&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideologo.com\/caso-de-exito\/farmtastico\/\" \/>\n<meta property=\"og:site_name\" content=\"Ide\u00f3logo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T15:39:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/11\/ideologo-farmtastico-03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"775\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/farmtastico\\\/\",\"url\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/farmtastico\\\/\",\"name\":\"FARMTASTICO - 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