{"id":24846,"date":"2020-06-15T11:43:36","date_gmt":"2020-06-15T09:43:36","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/homesty\/"},"modified":"2026-06-08T17:39:22","modified_gmt":"2026-06-08T15:39:22","slug":"homesty","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/homesty\/","title":{"rendered":"Homesty"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con HOMESTY hemos tenido el privilegio de participar en el nacimiento de una nueva forma de hacer inmobiliaria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes que nada, ten\u00edamos que transmitir confianza hacia una empresa que se presenta como un\u00a0modelo de honestidad.\u00a0Objetivo conseguido con el naming:\u00a0HOMESTY, que a\u00fana las palabras Home y Honesty. Una compa\u00f1\u00eda que est\u00e1 dentro de un sector percibido por un modo de gesti\u00f3n burocr\u00e1tico, necesitaba hacer\u00a0cre\u00edble su innovador funcionamiento 100% online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Era todo un reto transmitir la idea de que es posible potenciar los valores tradicionales del sector, a\u00f1adiendo todo aquello que las dem\u00e1s no ofrecen. Una compa\u00f1\u00eda pionera que con su imagen consigue comunicar y posicionarse de manera directa, con\u00a0eficacia y transparencia.\u00a0El poder del naming se multiplica mediante la gr\u00e1fica con la elecci\u00f3n de una tipograf\u00eda muy\u00a0clara, visible y sencilla, as\u00ed como mensajes f\u00e1ciles de\u00a0entender o degradados de color que apoyan un concepto funcional, claro\u00a0y trasl\u00facido.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"733\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-logo.gif\" alt=\"homesty by ideologo\" class=\"wp-image-3016\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-dossier-1024x673.jpeg\" alt=\"dise\u00f1o homesty por Ideologo\" class=\"wp-image-3020\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-dossier-1024x673.jpeg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-dossier-300x197.jpeg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-dossier-768x505.jpeg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-dossier-650x427.jpeg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-dossier.jpeg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-ipad-1024x673.jpeg\" alt=\"identidad corporativa homesty by ideologo\" class=\"wp-image-3022\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-ipad-1024x673.jpeg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-ipad-300x197.jpeg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-ipad-768x505.jpeg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-ipad-650x427.jpeg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-ipad.jpeg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-phone-1024x673.jpeg\" alt=\"\" class=\"wp-image-3024\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-phone-1024x673.jpeg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-phone-300x197.jpeg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-phone-768x505.jpeg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-phone-650x427.jpeg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/06\/homesty-phone.jpeg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>HOMESTY, una nueva forma de hacer inmobiliaria con una gr\u00e1fica altamente visible, mensajes directos y un concepto muy funcional.<\/p>\n","protected":false},"featured_media":3015,"template":"","categoria":[],"class_list":["post-24846","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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