{"id":24852,"date":"2020-03-26T16:32:43","date_gmt":"2020-03-26T15:32:43","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/wint-lila\/"},"modified":"2026-06-08T17:39:24","modified_gmt":"2026-06-08T15:39:24","slug":"wint-lila","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/wint-lila\/","title":{"rendered":"WINT &#038; LILA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Abordamos el branding y especialmente, el packaging de Wint &amp; Lila, una familia de bebidas espirituosas bas\u00e1ndonos en la historia de una de las compa\u00f1\u00edas de navegaci\u00f3n m\u00e1s importantes del siglo XVII. Las botellas, sus colores, la forma de las etiquetas, tipo de papel, acabados&#8230; los dise\u00f1amos tanto para evocar la \u00e9poca como para destacar frente a sus competidores en las principales estanter\u00edas de tiendas, bares y restaurantes alrededor del mundo. Estas botellas pintadas en rojo &#8220;laca china&#8221; y blanco natural nos llevan al antiguo comercio de ultramar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este producto lo componen un vodka puro, una ginebra especiada y una ginebra de fresas, todos de alt\u00edsima calidad, destilados al modo tradicional y filtrado exclusivamente con cristal de Kieselguhr. Uns gama de\u00a0productos premium, con un dise\u00f1o de packaging coherente que no dejan de escalar puestos entre los favoritos de sus categor\u00edas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"663\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo01-1024x663.jpg\" alt=\"Wint &amp; Lila gin branding y packaging ideologo\" class=\"wp-image-2818\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo01-1024x663.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo01-300x194.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo01-768x497.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo01-650x421.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo01.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"1024\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo02-843x1024.jpg\" alt=\"Dise\u00f1o de packaging para ginebra premium Wint &amp; Lila Ideologo\n\" class=\"wp-image-2820\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo02-843x1024.jpg 843w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo02-247x300.jpg 247w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo02-768x932.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo02-650x789.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo02.jpg 1140w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"1024\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-Vodka-ideologo01-754x1024.jpg\" alt=\"Packaging e Identidad corporativa para Vodka premium. Ideologo\n\" class=\"wp-image-2822\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-Vodka-ideologo01-754x1024.jpg 754w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-Vodka-ideologo01-221x300.jpg 221w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-Vodka-ideologo01-768x1043.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-Vodka-ideologo01-650x883.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-Vodka-ideologo01.jpg 1140w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"1024\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-Vodka-ideologo03-792x1024.jpg\" alt=\"Ideologo. Dise\u00f1o de packaging para vodka Wint &amp; Lila\" class=\"wp-image-2824\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-Vodka-ideologo03-792x1024.jpg 792w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-Vodka-ideologo03-232x300.jpg 232w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-Vodka-ideologo03-768x993.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-Vodka-ideologo03-650x840.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-Vodka-ideologo03.jpg 1140w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"1024\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-gin-fresa-ideologo01-927x1024.jpg\" alt=\"Packaging strawberry Wint &amp; Lila. Ideologo branding\n\" class=\"wp-image-2826\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-gin-fresa-ideologo01-927x1024.jpg 927w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-gin-fresa-ideologo01-272x300.jpg 272w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-gin-fresa-ideologo01-768x848.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-gin-fresa-ideologo01-650x718.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-gin-fresa-ideologo01.jpg 1140w\" sizes=\"auto, (max-width: 927px) 100vw, 927px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Abordamos el branding y el packaging de esta familia de bebidas espirituosas bas\u00e1ndonos en la historia de una de las compa\u00f1\u00edas de navegaci\u00f3n m\u00e1s importantes del siglo XVII.<\/p>\n","protected":false},"featured_media":2829,"template":"","categoria":[],"class_list":["post-24852","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WINT &amp; LILA - Ide\u00f3logo<\/title>\n<meta name=\"description\" content=\"Wint &amp; Lila: Abordamos el branding y especialmente, el packaging de esta familia de bebidas espirituosas de alt\u00edsima calidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/caso-de-exito\/wint-lila\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WINT &amp; LILA - Ide\u00f3logo\" \/>\n<meta property=\"og:description\" content=\"Wint &amp; Lila: Abordamos el branding y especialmente, el packaging de esta familia de bebidas espirituosas de alt\u00edsima calidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideologo.com\/caso-de-exito\/wint-lila\/\" \/>\n<meta property=\"og:site_name\" content=\"Ide\u00f3logo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T15:39:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/03\/WINT_LILA-GIN-ideologo04big.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/wint-lila\\\/\",\"url\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/wint-lila\\\/\",\"name\":\"WINT & LILA - Ide\u00f3logo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ideologo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/wint-lila\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/wint-lila\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ideologo.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/WINT_LILA-GIN-ideologo04big.jpg\",\"datePublished\":\"2020-03-26T15:32:43+00:00\",\"dateModified\":\"2026-06-08T15:39:24+00:00\",\"description\":\"Wint & Lila: Abordamos el branding y especialmente, el packaging de esta familia de bebidas espirituosas de alt\u00edsima calidad.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/wint-lila\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/wint-lila\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ideologo.com\\\/caso-de-exito\\\/wint-lila\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ideologo.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/WINT_LILA-GIN-ideologo04big.jpg\",\"contentUrl\":\"https:\\\/\\\/ideologo.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/WINT_LILA-GIN-ideologo04big.jpg\",\"width\":1400,\"height\":1254,\"caption\":\"Branding y Packaging para spirituoso premium Wint%Lila. 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