{"id":24858,"date":"2019-10-13T14:02:18","date_gmt":"2019-10-13T12:02:18","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/1528-cocoa-gin\/"},"modified":"2026-06-08T17:39:25","modified_gmt":"2026-06-08T15:39:25","slug":"1528-cocoa-gin","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/1528-cocoa-gin\/","title":{"rendered":"1528 Cocoa Gin"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La esencia del cacao, en una ginebra premium de gran pureza, 5 veces destilada. Dise\u00f1amos la identidad corporativa y el dise\u00f1o de packaging de 1528 COCOA GIN, centrados en su principal propuesta de valor: ofrecer al consumidor una ginebra aut\u00e9ntica, original y con personalidad propia a trav\u00e9s de un ingrediente sorprendente en las ginebras, el cacao.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El origen del cacao sirve como gancho para desarrollar una identidad plasmada en elementos gr\u00e1ficos de estilo azteca que aportan notoriedad y apoyan la comunicaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Respecto al packaging, ten\u00edamos claro el valor diferencial del producto y para comunicarlo claramente pintamos la botella de un rojo intenso, desmarcado de los colores t\u00edpicos de la categor\u00eda, y creamos una ilustraci\u00f3n de estilo vintage de una pi\u00f1a de cacao que comunica el valor natural, artesanal y original del producto. Un conjunto gr\u00e1fico con mucho protagonismo en el frontal de la botella. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, el uso de colores c\u00e1lidos nos llevan al universo del tueste, del origen del cacao, el clima tropical, la naturaleza\u2026. y ayudan a crear una mayor diferenciaci\u00f3n con la competencia. 1528 COCOA GIN est\u00e1 asentada ya en el mercado Europeo y en breve dar\u00e1 el salto para descubrirse ante las Am\u00e9ricas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"719\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-001.jpg\" alt=\"dise\u00f1o de packaging de ginebra por ideologo 1528 cocoa gin\" class=\"wp-image-508\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-001.jpg 1140w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-001-300x189.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-001-768x484.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-001-1024x646.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-001-650x410.jpg 650w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La elecci\u00f3n de los colores permiten a 1528 Cocoa Gin destacar en estanter\u00eda comunicando con eficacia sus principales valores.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-002-1024x731.jpg\" alt=\"1528 cocoa gin dise\u00f1o de packaging\" class=\"wp-image-510\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-002-1024x731.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-002-300x214.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-002-768x549.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-002-719x512.jpg 719w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-002-650x464.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/1528-cocoa-gin-ideologo-packaging-002.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La esencia del cacao, en una ginebra premium de gran pureza, 5 veces destilada. <\/p>\n","protected":false},"featured_media":513,"template":"","categoria":[],"class_list":["post-24858","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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