{"id":24863,"date":"2019-07-24T09:02:23","date_gmt":"2019-07-24T07:02:23","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/arbequinaworld\/"},"modified":"2026-06-08T17:39:25","modified_gmt":"2026-06-08T15:39:25","slug":"arbequinaworld","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/arbequinaworld\/","title":{"rendered":"ARBEQUINA&#038;WORLD"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A trav\u00e9s de un dise\u00f1o de packaging atractivo e innovador, presentamos el nuevo proyecto &#8220;Arbequina&amp;World&#8221; de Castillo de Canena, una de las m\u00e1s prestigiosas marcas del mundo del Aceite de Oliva Virgen Extra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arbequina&amp;World nace de un viaje alrededor del mundo, siguiendo la nueva ruta de las especies que uni\u00f3 Am\u00e9rica, \u00c1frica, Asia y Europa. Una selecci\u00f3n de especias de los 4 continentes que molidas e infusionadas con Aceite de Arbequina, dan lugar a una familia de productos \u00fanicos.<br>Dise\u00f1amos cada uno de los frascos y el estuche que los contiene\u00a0utilizando elementos cartogr\u00e1ficos as\u00ed como antiguos grabados de las especias tratados con color para contrastar el pasado con la actualidad. Estos colores, reflejos del paisaje de cada continente, nos sirven adem\u00e1s para diferenciar m\u00e1s cada variedad.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-01-1024x674.jpg\" alt=\"Arbequina&amp;world packaging por ideologo\" class=\"wp-image-339\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-01-1024x674.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-01-300x197.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-01-768x505.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-01-650x428.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-01.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-02-1024x674.jpg\" alt=\"\" class=\"wp-image-341\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-02-1024x674.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-02-300x197.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-02-768x505.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-02-650x428.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-02.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"706\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-06-1024x706.jpg\" alt=\"Arbequina&amp;world packaging por ideologo\" class=\"wp-image-349\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-06-1024x706.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-06-300x207.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-06-768x530.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-06-650x448.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-06.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El estuche, de acabados metalizados en color cobre, recuerda a las herramientas de los viejos galeones que transportaban las especias.<br>Mientras tanto, el uso de los contrastes es lo que hace especial este dise\u00f1o. Entre tipos de papeles y acabados, colores planos versus acabados brillantes&#8230; todo ayuda a comunicar este viaje que implica al m\u00e1ximo los sentidos.\u00a0<br>Los brillantes elementos gr\u00e1ficos destacan el maridaje de especias con Aceite de Arbequina, captando con estilo a clientes en el punto de venta.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-03-1024x666.jpg\" alt=\"\" class=\"wp-image-343\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-03-1024x666.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-03-300x195.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-03-768x499.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-03-650x423.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-03.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"818\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-04-1024x818.jpg\" alt=\"Arbequina&amp;world packaging por ideologo\" class=\"wp-image-345\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-04-1024x818.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-04-300x240.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-04-768x614.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-04-650x519.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-04.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-05-1024x683.jpg\" alt=\"\" class=\"wp-image-347\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-05-1024x683.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-05-300x200.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-05-768x512.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-05-650x433.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/07\/Arbequinaworld-ideologo-packaging-05.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de un dise\u00f1o de packaging atractivo e innovador, presentamos el nuevo proyecto de Castillo de Canena, una de las m\u00e1s prestigiosas marcas del mundo del Aceite de Oliva Virgen Extra.<\/p>\n","protected":false},"featured_media":352,"template":"","categoria":[],"class_list":["post-24863","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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