{"id":24866,"date":"2019-03-21T12:45:19","date_gmt":"2019-03-21T11:45:19","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/icecraft\/"},"modified":"2026-06-08T17:39:28","modified_gmt":"2026-06-08T15:39:28","slug":"icecraft","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/icecraft\/","title":{"rendered":"ICE&#038;CRAFT"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pasi\u00f3n, calidad, artesan\u00eda, novedad\u2026 partiendo de estos valores, creamos el nombre, la imagen gr\u00e1fica y el dise\u00f1o de packaging para una nueva marca premium de cubos y esferas de hielo. ICE&amp;CRAFT es el resultado de meses de investigaci\u00f3n para conseguir un hielo puro y de alta calidad. Todo ello nos llev\u00f3 a crear un nombre que hace un gui\u00f1o al movimiento art\u00edstico ARTS&amp;CRAFT. <br><br>En cuanto a la parte est\u00e9tica, destacamos tres elementos principalmente: <br><br>El logotipo<br>Realizado a partir de tipograf\u00edas contempor\u00e1neas con un tratamiento desgastado, para representar la parte m\u00e1s artesana de la marca. <br><br>El packaging<br>Necesit\u00e1bamos un contenedor econ\u00f3mico que fuera acorde a los valores lujosos del producto y cumpliera sus necesidades funcionales. Lo resolvimos con una humilde nevera de corcho que te\u00f1imos de negro y serigrafiamos en oro, para convertirla en un objeto digno de estar, sin desentonar, en las mejores mesas y fiestas m\u00e1s sofisticadas. <br><br>La fotograf\u00eda del producto<br>Cuenta y describe el producto mejor que mil palabras. Muy destacada sobre un fondo oscuro con textura tipo grafito, bien tratada y envuelta en un halo que transmite fr\u00edo, pureza y misterio, invitando a descubrir cada pieza como si de peque\u00f1as obras de arte se trataran. <br><br>ICE&amp;CRAFT est\u00e1 ya en las mejores tiendas gourmet, cocteler\u00edas y restaurantes europeos. Pronto dejar\u00e1 helado al resto del mundo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-05-1024x710.jpg\" alt=\"tarjeta corporativa ice &amp;craft designed by ideologo\" class=\"wp-image-445\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-05-1024x710.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-05-300x208.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-05-768x532.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-05-650x450.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-05.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-06-1024x710.jpg\" alt=\"bolsa ice craft ideologo branding\" class=\"wp-image-447\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-06-1024x710.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-06-300x208.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-06-768x532.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-06-650x450.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-06.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-01-1024x710.jpg\" alt=\"dise\u00f1o de packaging ice&amp;craft por ideologo\" class=\"wp-image-437\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-01-1024x710.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-01-300x208.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-01-768x532.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-01-650x450.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-01.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-04-1024x710.jpg\" alt=\"ice&amp;craft by ideologo\" class=\"wp-image-443\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-04-1024x710.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-04-300x208.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-04-768x532.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-04-650x450.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-04.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-02-1024x710.jpg\" alt=\"ideologo cadiz dise\u00f1a bolsas de ice&amp;craft\" class=\"wp-image-439\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-02-1024x710.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-02-300x208.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-02-768x532.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-02-650x450.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-02.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-03-1024x710.jpg\" alt=\"\" class=\"wp-image-441\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-03-1024x710.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-03-300x208.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-03-768x532.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-03-650x450.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/03\/Icecraft-ideologo-packaging-03.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Pasi\u00f3n, calidad, artesan\u00eda, novedad\u2026 Partiendo de estos valores, creamos el nombre, la imagen gr\u00e1fica y el dise\u00f1o de packaging&#8230; ver m\u00e1s<\/p>\n","protected":false},"featured_media":450,"template":"","categoria":[],"class_list":["post-24866","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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