{"id":24868,"date":"2013-09-28T15:01:41","date_gmt":"2013-09-28T13:01:41","guid":{"rendered":"https:\/\/ideologo.com\/caso-de-exito\/ueno\/"},"modified":"2026-06-08T17:39:28","modified_gmt":"2026-06-08T15:39:28","slug":"ueno","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/ueno\/","title":{"rendered":"UENO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">UENO adem\u00e1s de un conocido parque de Tokio, es como suena la palabra \u201cbueno\u201d dicho por un andaluz. Aqu\u00ed de UENO hay mucho donde elegir: quesos, vinos, conservas, dulces\u2026 todo seleccionado y editado para que productores nacionales lo desarrollen con el m\u00e1ximo cari\u00f1o. Esta historia nos dio apoyo para crear una identidad corporativa limpia y clara. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una letra muy legible de trazo fino que trasmite calidad y que personalizamos a\u00f1adiendo un palo a la \u201cU\u201d, transform\u00e1ndola en una lengua, en alusi\u00f3n a los diferentes sabores que nuestras papilas pueden encontrar en UENO. Adem\u00e1s, creamos una ilustraci\u00f3n a modo de grabado con una lengua real que acompa\u00f1a a la marca en todos los soportes, potenciando el mensaje. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El uso de tipograf\u00edas estilo DYMO y de m\u00e1quina de escribir, a\u00f1ade al conjunto el toque humano, tradicional y artesanal asociada a los valores y personalidad de la marca. El packaging y todas las aplicaciones son sencillas y coloridas, destacando por su comunicaci\u00f3n muy directa con un toque de humor sutil.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"600\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-02.jpg\" alt=\"dise\u00f1o de packaging by ideologo\" class=\"wp-image-3238\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-02.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-02-300x232.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-02-768x595.jpg 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"1024\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-03-675x1024.jpg\" alt=\"identidad corporativa ueno\" class=\"wp-image-3239\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-03-675x1024.jpg 675w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-03-198x300.jpg 198w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-03-768x1164.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-03.jpg 775w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1024\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-04-680x1024.jpg\" alt=\"branding ueno by ideologo\" class=\"wp-image-3240\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-04-680x1024.jpg 680w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-04-199x300.jpg 199w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-04-768x1156.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-04.jpg 775w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"529\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-05.jpg\" alt=\"identidad corporativa\" class=\"wp-image-3241\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-05.jpg 775w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-05-300x205.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2020\/09\/ueno-ideologo-05-768x524.jpg 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>UENO adem\u00e1s de un conocido parque de Tokio, es como suena la palabra \u201cbueno\u201d dicho por un andaluz. Aqu\u00ed de UENO hay mucho donde elegir: quesos, vinos, conservas, dulces\u2026 todo seleccionado y editado para que productores nacionales lo desarrollen con el m\u00e1ximo cari\u00f1o. <\/p>\n","protected":false},"featured_media":25023,"template":"","categoria":[],"class_list":["post-24868","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UENO - Ide\u00f3logo<\/title>\n<meta name=\"description\" content=\"UENO es como suena la palabra \u201cbueno\u201d dicho por un andaluz. 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