{"id":271,"date":"2019-05-20T17:02:43","date_gmt":"2019-05-20T15:02:43","guid":{"rendered":"https:\/\/ideologo.com\/?post_type=proyecto&#038;p=271"},"modified":"2026-06-08T17:39:26","modified_gmt":"2026-06-08T15:39:26","slug":"maximiliano-jabugo","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/maximiliano-jabugo\/","title":{"rendered":"MAXIMILIANO JABUGO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En 1900 se inauguran las que son actualmente, en Jabugo, las instalaciones de Maximiliano y se va definiendo un m\u00e9todo de elaboraci\u00f3n original de los productos m\u00e1s excelsos y exquisitos de nuestra gastronom\u00eda: jamones, paletas y embutidos. Esta pasi\u00f3n artesana prosigue en nuestros d\u00edas de la mano de Maximiliano Portes, que re\u00fane la triple condici\u00f3n de veterinario, ganadero e industrial artesano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el 2000, creamos el nombre, la identidad corporativa y el dise\u00f1o de packaging de la marca, para posicionarla como <strong>el Jam\u00f3n con estatus<\/strong>. <br>La combinaci\u00f3n del nombre de Maximiliano con el origen Jabugo aportan notoriedad y transmiten prestigio. La elecci\u00f3n de las tipograf\u00edas y colores ayudan a la marca a destacar entre sus competidores. Para el packaging, elegimos c\u00f3digos infrecuentes, inspirados en las marcas de joyas o de moda, con estuches de cart\u00f3n r\u00edgido forrado. C\u00f3digos que m\u00e1s tarde adquirieron muchas de las otras marcas del sector, confirmando el acierto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La marca, tras casi 20 a\u00f1os, sigue siendo relevante a nivel gr\u00e1fico, lo cual demuestra sin duda la rentabilidad de invertir en branding de alta calidad. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/ideologo-maximiliano-jabugo-branding-1024x636.jpg\" alt=\"Maximiliano-jabugo-packaging-ideologo\" class=\"wp-image-490\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/ideologo-maximiliano-jabugo-branding-1024x636.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/ideologo-maximiliano-jabugo-branding-300x186.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/ideologo-maximiliano-jabugo-branding-768x477.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/ideologo-maximiliano-jabugo-branding-650x404.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/10\/ideologo-maximiliano-jabugo-branding.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/05\/Maximiliano-Jabugo-pack-1024x559.jpg\" alt=\"\" class=\"wp-image-276\" srcset=\"https:\/\/ideologo.com\/wp-content\/uploads\/2019\/05\/Maximiliano-Jabugo-pack-1024x559.jpg 1024w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/05\/Maximiliano-Jabugo-pack-300x164.jpg 300w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/05\/Maximiliano-Jabugo-pack-768x419.jpg 768w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/05\/Maximiliano-Jabugo-pack-650x355.jpg 650w, https:\/\/ideologo.com\/wp-content\/uploads\/2019\/05\/Maximiliano-Jabugo-pack.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el 2000, Creamos el nombre, la identidad corporativa y el dise\u00f1o de packaging de la marca, para posicionarla como el Jam\u00f3n con estatus.<br \/>\nLa combinaci\u00f3n del nombre de Maximiliano con el origen Jabugo aportan notoriedad y transmiten prestigio.<\/p>\n","protected":false},"featured_media":273,"template":"","categoria":[],"class_list":["post-271","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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