{"id":289,"date":"2019-05-20T18:19:39","date_gmt":"2019-05-20T16:19:39","guid":{"rendered":"https:\/\/ideologo.com\/?post_type=proyecto&#038;p=289"},"modified":"2026-06-08T17:39:26","modified_gmt":"2026-06-08T15:39:26","slug":"la-goya","status":"publish","type":"proyecto","link":"https:\/\/ideologo.com\/en\/caso-de-exito\/la-goya\/","title":{"rendered":"LA GOYA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Emblema de la casa Delgado Zuleta, La Goya es una de las manzanillas m\u00e1s reconocidas en todo el mundo, impecable, vers\u00e1til y siempre apetecible. Su nombre se remonta a 1918, cuando la famosa cupletista y bailaora de la \u00e9poca Aurora Ma\u00f1anos Jauffr\u00e9, m\u00e1s conocida como \u201cLa Goya\u201d\u00a0da a la bodega permiso para hacer uso de su nombre art\u00edstico para bautizar su preciado vino.<br><br>Para celebrar el centenario de esta famos\u00edsima manzanilla, la idea principal era devolverle el esplendor de su pasado. La idea es dar m\u00e1s protagonismo y espacio al\u00a0nombre de La Goya, eliminando las comillas que lo limitaban. Bajo el nombre de La Goya aparece el nombre completo de la\u00a0cupletista, resaltando el nombre de la bodega en oro. La referencia a su larga\u00a0crianza y los medallones de proveedores de la Casa Real a ambos lados del medall\u00f3n que representa a Aurora Ma\u00f1anos.<br><br>Revitalizamos as\u00ed para Delgado Zuleta su mejor manzanilla que se vende ya en 24 pa\u00edses y que, tras este redise\u00f1o, cosecha nuevos \u00e9xitos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redise\u00f1amos la identidad y el packaging de la emblem\u00e1tica manzanilla de Sanl\u00facar de Barrameda.<\/p>\n","protected":false},"featured_media":293,"template":"","categoria":[],"class_list":["post-289","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LA GOYA - Ide\u00f3logo<\/title>\n<meta name=\"description\" content=\"La Goya: Redise\u00f1amos la identidad corporativa y el packaging de la emblem\u00e1tica e impecable manzanilla de Sanl\u00facar de Barrameda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideologo.com\/caso-de-exito\/la-goya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA GOYA - 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